Every Day Carry – ~$840,000 per Year
I’ve already mentioned EveryDayCarry in a tweet that picked up more likes than I expected (150+), but it’s absolutely worth sharing again.
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The site was acquired in 2022 by the 9-figure eCommerce brand Ridge, who you may know from their popular product, Ridge Wallet.
Ridge co-founder Sean Frank is one of my new favourite follows on Twitter, and he happily went into the details of how much EveryDayCarry was making before the acquisition. Here’s the numbers:
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$1K daily in affiliate commissions (mostly Amazon)
$400,000 EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization)
Two contractors running the site
$1M cash purchase price
As Sean commented that the site makes more money from advertising than it does from affiliate commissions, we can assume the site is bringing in somewhere around $840,000 per year.
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